Hello! I’m India and I’m a freelance editor, writer and editorial strategist specialising in fashion and lifestyle. I believe in thinking differently with a digital-first mindset and will never underestimate the power of properly crafted copy.

I’m currently working with a number of different clients on campaign copy, general brand copy, tone of voice development, editing, strategy and more. My most recent clients and published work include: John Lewis & Partners, Hackett, Kirstie Le Marque, London Velvet, Into The Gloss, The Chill Times, ASOS, Sir Plus, Next, Adjust Your Set and more.

I’m also a part-time Associate Lecturer at London College of Fashion, tutoring 2nd and 3rd year students across various units in BA (hons) Fashion Journalism.

Branded Content

Online work

Print features